Reported from ice-cream outlets and frozen-food aisles in Boulder, Colo.
Banana pudding, chocolate fudge brownie, salted caramel, Cherry Garcia, Dr Pepper Float and dozens of different flavors packed the ice-cream freezer at a neighborhood Safeway. Robin Sawyer, one current Sunday afternoon, hunted for her private favourite, black raspberry chocolate chunk.
Her husband, Mark, 68, has lengthy been a fan of chocolate chip, however he doesn’t see it round a lot anymore.
“Right here it’s!” Ms. Sawyer, 66, mentioned to him, kneeling in entrance of the Haagen-Dazs part. “Within the small container.” Then she corrected herself: “Oh, that’s chocolate chocolate chip.”
Vanilla chocolate chip ice cream, as soon as a staple of the ice cream world and one of many prime sellers of all time, has fallen out of favor. The flavour can nonetheless be discovered (a better inspection of the Safeway aisle on this college mountain city revealed pints of Baskin Robbins’s chocolate chip), but it surely has been dropping floor to flavors with extra stuff, like cookies and cream and chocolate chip cookie dough.
These two flavors are among the many nation’s prime 5 greatest sellers, based on the Worldwide Dairy Meals Affiliation, whereas chocolate chip not makes the highest 10. It’s now bought solely in chosen markets or at sure occasions of the 12 months, based on main producers.
“Chocolate chip was a taste we produced consistently,” mentioned Christine Crowley, communications specialist for Babcock Dairy Plant, which has 75 years of ice-cream making below its belt, in Madison, Wis. Chocolate chip hasn’t been a staple for a decade, she mentioned: “Now it’s seasonal.”
Which means, made for summer time solely. Even then, chocolate chip isn’t such a sizzling vendor. Final summer time, Babcock took 4 and a half months to promote by the 110 gallons of chocolate chip it had made, in comparison with three months for a similar quantity of chocolate chip cookie dough. “It’s type of not honest,” Ms. Crowley mentioned of the comparability. “We inventory chocolate chip cookie dough all 12 months,” giving it such an edge that it’s “creeping up on vanilla” in reputation.
