Deadspin, the sports activities information web site, has been offered to a European digital media firm, its proprietor, G/O Media, mentioned on Monday.
G/O Media, which is owned by the non-public fairness agency Nice Hill Companions, operates numerous digital media manufacturers, together with Gizmodo, Kotaku and The Onion. Jim Spanfeller, the chief government, instructed workers members in an e-mail Monday afternoon that the corporate had lately been approached a few deal by “a newly fashioned digital media firm” referred to as Lineup Publishing.
Mr. Spanfeller mentioned the board accepted the supply due to “the client’s editorial plans for the model, robust competitors within the sports activities journalism sector and a valuation that mirrored a large premium from our authentic buy worth for the location.”
He didn’t disclose the deal worth.
Mr. Spanfeller mentioned that the brand new proprietor wouldn’t be bringing on any of the web site’s current workers members, and that these staff would additionally not be staying at G/O Media.
“Whereas the brand new house owners plan to be reverential to Deadspin’s distinctive voice, they plan to take a distinct content material strategy relating to the location’s total sports activities protection,” he mentioned.
Lineup Publishing’s web site has few particulars in regards to the firm, besides the outline: “Partaking manufacturers. With heaps of character.” It signifies that the corporate relies in Malta. A consultant for the corporate didn’t instantly reply to a request for remark.
Deadspin, which began as a weblog in 2005 and was a part of the Gawker Media’s portfolio of internet sites, was offered to G/O Media in 2019 together with numerous different former Gawker manufacturers.
Final yr, G/O Media shut down Jezebel, a pioneering feminist web site, after which offered it to Paste Journal. It additionally offered Lifehacker, a web based how-to information.
