Award exhibits are of their rebound period.
The Grammy Awards notched 16.9 million viewers on Sunday night time, a 34 % improve from final 12 months’s ceremony, in response to Nielsen and CBS, which aired the present. It was the most-watched Grammy Awards for the reason that 2020 ceremony, shortly earlier than the pandemic — and up considerably from 2021, when solely 8.8 million folks watched.
Sunday night time’s telecast, hosted by Trevor Noah, had loads of star energy, with Taylor Swift, Jay-Z, Miley Cyrus, Billie Eilish and Beyoncé all making appearances. Tracy Chapman and Joni Mitchell dazzled critics with uncommon tv performances.
The Grammys’ efficiency is a part of a development as viewers return to stay award exhibits after a number of years of slumping scores.
Final month, the scandal-plagued Golden Globes notched 9.4 million viewers, a 50 % uptick from final 12 months. The Oscars have had back-to-back will increase, with final 12 months’s ceremony drawing practically 19 million viewers. Viewership for the 2023 Tony Awards additionally elevated modestly. (The outlier is the Emmy Awards, which set a low in viewership in January after a four-month postponement.)
When award present scores started to enter free fall a couple of years in the past, many trade observers chalked up the decline to exhaustion amongst viewers — newly accustomed to on-demand leisure — with three-and-a-half-hour ceremonies jammed with five-minute business breaks.
Business executives additionally stated viewers have been shedding persistence with winners’ speeches that turned decidedly extra political in the course of the Trump administration.
“What occurred during the last 4 or 5 years, as award exhibits turned platforms for folks to place out their very own views on subjects, a few of the Center America viewers that type of clamored for that celeb possibly obtained uninterested in the preachiness of it,” Mark Lazarus, the chairman of the NBCUniversal Media Group, stated at an occasion in December.
Speeches devoted to political points have been principally absent from Sunday night time’s Grammys telecast, even with former President Donald J. Trump galloping towards the Republican nomination within the coming presidential election and a pair of wars raging within the Center East and Europe. Political speeches have been additionally nearly nonexistent in the course of the Globes and Emmys ceremonies final month.
The ceremony peaked round 9:45 p.m. Jap time with greater than 18 million viewers tuned into an prolonged in memoriam section with performances by Stevie Marvel, Annie Lennox, Jon Batiste and Fantasia Barrino.
