Norway has had huge success with EV adoption — 82% of latest automobiles offered within the nation in 2023 had been electrical, in accordance with the Norwegian Highway Federation. This excessive adoption price might be attributed to the beneficiant subsidies the Scandinavian nation has provided to electrical automobile house owners in addition to its funding in charging infrastructure.
Tesla’s gross sales within the nation might characterize solely a sliver of the 1.8 million automobiles the corporate delivered globally final 12 months, however its significance to the EV maker goes past income. Tesla’s early foothold there has made Norway a pivotal proving floor for the corporate and a nationwide mannequin for electrical automobile transition. Consequently, Tesla CEO Elon Musk has taken a lot of journeys to the small Nordic nation and has typically praised its assist for the know-how change.
Norwegians had been the primary European prospects to obtain deliveries of the Tesla Mannequin S in 2013. In April of 2014, Tesla broke Norway’s document for many month-to-month gross sales of a single mannequin, electrical or fuel, with its Mannequin S. In the present day, the top-selling mannequin is Tesla’s Mannequin Y. Tesla accounted for about 20% of all automobiles offered within the nation final 12 months, in accordance with Norwegian Highway Federation.
However with competitors from different EV automakers together with Toyota, Skoda, Volkswagen and BYD heating up, it stays to be seen if Norwegians will proceed to favor Tesla sooner or later.
CNBC traveled to Norway to satisfy with native folks, authorities officers and consultants to learn the way Tesla has turn out to be so profitable within the Scandinavian nation. Watch the video for the total story.
