Lee Hoyang, a prolific producer and songwriter of South Korean pop music who was professionally referred to as Shinsadong Tiger and who helped create among the greatest Ok-pop hits of the 2010s, died in Seoul on Friday. He was 40.
His administration company confirmed his loss of life in a assertion. It didn’t point out the reason for loss of life, however mentioned {that a} non-public funeral was being held in Seoul. The company, TR Leisure, didn’t reply to an emailed request for remark. A police detective in Seoul additionally confirmed Mr. Lee’s loss of life, however wouldn’t disclose additional particulars.
Mr. Lee was usually credited with shaping the musical type that outlined Ok-pop within the early 2010s: catchy, upbeat and repetitive with a powerful hook. He produced many commercially profitable songs all through the last decade, principally for younger feminine artists. Among the many hits have been “Roly-Poly” and “Bo Peep Bo Peep,” each by T-ara; “NoNoNo” by Apink; and “Bubble Pop!” by HyunA.
“He created an thrilling, funky, beat-driven Ok-pop type that continues to be repeated over and over,” mentioned Do Heon Kim, a pop music critic in South Korea. “There is no such thing as a place the place his affect hasn’t been felt.”
Mr. Lee was born on June 3, 1983, in Pohang, a metropolis on South Korea’s southeastern coast. With no formal music schooling, he immersed himself in music beginning in center faculty, when he performed in a band and remixed songs along with his associates, he mentioned in an interview in 2011.
He debuted as a songwriter in 2004, when he produced a music known as “Man and Girl” for the South Korean pop band the Jadu, he mentioned. The music, which had a pulse of Brazilian bossa nova, was launched in 2005.
Mr. Lee’s profession took a downturn within the late 2010s as his music got here to be more and more considered repetitive and he was confronted with plagiarism accusations, which he denied, Mr. Kim mentioned. The songwriter targeted extra of his vitality on producing and helped type the woman teams EXID, which debuted in 2012, and Tri.be, which debuted in 2021.
Jin Yu Younger contributed reporting.
