Tiger Woods speaks through the launch of Tiger Woods and TaylorMade Golf’s new attire and footwear model “Solar Day Pink” at Palisades Village on February 12, 2024 in Pacific Palisades, California.
Kevork Djansezian | Getty Pictures Sport | Getty Pictures
Tiger Woods and TaylorMade have made it official. The golf nice has agreed to create a brand new attire and footwear efficiency and life-style model with the Carlsbad, California firm following his current cut up with Nike.
The model, Solar Day Pink, shall be accessible first solely on-line starting in Might. “Life modifications and this is a vital transition and I wished to have a model that I used to be pleased with going ahead,” Tiger mentioned.
Woods says the title of the model “Solar Day Pink” pays homage to the truth that he is all the time worn purple on Sundays. The tiger brand is a tribute to the 15 majors he has worn over the course of his profession.
TaylorMade and Woods introduced the information Monday night time throughout a press occasion in Pacific Palisades, California, forward of the PGA Tour’s Genesis Invitational, an occasion he hosts.
“It is the correct time,” Woods mentioned, showing in a cashmere sweater from the brand new model.
Tiger Woods companions with TaylorMade to launch “Solar Day Pink” life-style and efficiency model.
Ethan Gulley/Solar Day Pink
Woods’ relationship with TaylorMade dates again to 2017, when the 2 signed an tools deal that has him enjoying with the model’s driver, fairway woods, irons and wedges.
Woods mentioned he was courted by different corporations however he trusted TaylorMade for his or her means to “get it proper.”
TaylorMade CEO David Abeles mentioned Woods had been an inspiration for his workforce, together with his self-discipline and meticulous method to product design.
The brand new model contains a completely new firm with separate headquarters and workers who’re solely targeted on its growth, Abeles mentioned.
“There is no such thing as a affect from TaylorMade on this model. His model stands alone and is unbiased from TaylorMade,” Abeles mentioned.
A element of hats and a membership cowl through the launch of Tiger Woods and TaylorMade Golf’s new attire and footwear model “Solar Day Pink” at Palisades Village on February 12, 2024 in Pacific Palisades, California.
Kevork Djansezian | Getty Pictures Sport | Getty Pictures
Final month, Woods introduced his cut up from longtime attire accomplice Nike after 27 years. Woods’ agent, Mark Steinberg, informed CNBC on the time that the golfer made the enterprise resolution to not renew with Nike.
The 15-time majors winner’s model publicity in the present day is lower than it as soon as was on the top of his profession. Woods has been plagued with a collection of accidents following his 2021 automotive crash close to Los Angeles, wherein he suffered a number of leg accidents. Since then, the 48-year-old has made uncommon appearances at main golf tournaments, and his play has been unsteady.
But, the deal continues to be a serious win for TaylorMade. Woods nonetheless has an enduring legacy, consultants say, and continues to attract huge crowds as followers hope to catch a glimpse of one of many best golfers of all time.
“Michael Jordan continues to be Michael Jordan, and Air Jordans nonetheless do very nicely,” mentioned Eric Smallwood, president of Apex Advertising and marketing Group, invoking the basketball Corridor of Famer for comparability.
Apex has tracked Woods’ model publicity over the course of his profession. Smallwood mentioned the golfer’s TaylorMade deal shall be a “big carry” for its model.
A shoe element through the launch of Tiger Woods and TaylorMade Golf’s new attire and footwear model “Solar Day Pink” at Palisades Village on February 12, 2024 in Pacific Palisades, California.
Kevork Djansezian | Getty Pictures Sport | Getty Pictures
Whereas Woods could be seen much less regularly on the golf course, he has taken on possession of a new indoor, tech-focused golf league with Rory McIlroy referred to as TGL. That is anticipated to kick off subsequent yr and has a broadcast deal on ESPN, which might be a giant increase for TaylorMade.
Hypothesis round a Woods-TaylorMade partnership has swirled for months. TaylorMade created a brand new LLC referred to as TaylorMade Way of life Ventures final March, in keeping with Josh Gerben, a trademark lawyer at Gerben Legislation. Then in June, the corporate started submitting logos together with SUNDAY RED, a brand for SUN DAY RED, a tiger brand and a tiger brand with the letters S, D, R.
Gerben informed CNBC it is possible that TaylorMade filed the LLC as a means to supply Woods with fairness within the new firm.
“I assumed it was an extremely distinctive construction,” he mentioned. “In a sponsorship take care of an athlete, you very not often see a brand new entity created simply to personal that.”
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