What’s contained in the almost $180,000 present bag

Solely 4 actors will stroll away from Sunday’s Academy Awards with an Oscar statuette, however all 20 nominees will get to take pleasure in a six-figure prize.

For the twenty second yr operating, LA-based advertising and marketing firm Distinctive Property is distributing its jam-packed “All people Wins” present baggage to the women and men acknowledged within the Oscars’ high classes.

This yr’s bag — which isn’t affiliated with the Academy — is valued at roughly $180,000, in line with paperwork reviewed by CNBC Make It. It’s stuffed with greater than 50 items starting from a $15 Rubik’s dice to an invite to take pleasure in a $50,000 keep at a Swiss ski chalet.

Certainly, calling it a “present bag” may be a little bit of an understatement.

“It hardly ever ever matches right into a single suitcase. We now have a bit of Olympia baggage that is the largest rolling duffel bag they make,” Distinctive Property founder Lash Fary tells Make It. “After which it normally spills over into these eco pleasant tote baggage.”

Some nominees have their baggage delivered to their houses, whereas others present their lodge info to Distinctive Property in order that their baggage might be ready to journey with them after the ceremony.

Although Distinctive Property tries to ship the baggage in individual whereas the celebrities are in Hollywood, they’ve shipped them prior to now. The postage alone for a bundle of that dimension and weight can price as a lot as $850.

However for Fary, whose present bag has come to characterize the tip of awards season nearly as a lot because the Oscars have, it is a worthwhile expense.

“That is the tip of the street for them,” he says. “They lastly have a second to sit down down and undergo these enjoyable baggage and benefit from the spoils of their success.”

The priciest present on this yr’s bag is a three-night keep at Chalet Zermatt Peak, the reigning winner of the “Greatest Ski Chalet” from the World’s Ski Awards. Nominees who redeem the $50,000 invitation could have non-public use of the complete chalet for themselves and as much as 9 visitors.

The six-floor chalet boasts floor-to-ceiling home windows with views of the Matterhorn, a spa, in-house therapeutic massage therapist and celestial observatory roof. Company will dine on multi-course dinners ready by a gourmand chef, have entry to a fully-stocked wine cellar in addition to a chauffeured automotive obtainable 24 hours a day.

Recipients may even obtain an invite for a seven-day keep at Southern California’s Golden Door spa. The wellness retreat is valued at $24,000 and gives each day massages, farm-to-table meals, non-public mountain climbing trails and mindfulness and wellness lessons.

However there’s extra than simply invites to luxurious retreats within the All people Wins bag. These are only a few of the handfuls of things included within the All people Wins bag:

• A transportable Schwank Grill able to heating as much as 1500 levels. The grill, which options overhead burners that use infrared know-how, retails for $1,350.
• A $335 bag “handmade by grasp artisans” from Canada-based Elboque.
• A pink gentle sleep remedy gadget from Helight which options “a scientifically engineered, 28-minute patented protocol that mirrors the pure cycle of lgiht on the finish of the day.” Every hockey puck-sized gadget retails for $139.
• Additionally included on this yr’s official Grammy present bag, Oscar nominees are provided a $25,000 dwell present from mentalist Carl Christman which “combines magic, thoughts studying, hypnosis and comedy.”
• A retro-themed fiftieth anniversary Rubik’s Dice that includes the puzzle’s authentic emblem and shade scheme. It sells for $15.
• A five-piece luxurious present set from Miage skincare valued at $515.
• A $10,000 micro needling remedy from Cynosure “designed to tighten and revitalize” pores and skin and “reduce the frequent indicators of getting older or scale back blemishes.”

And whereas there are solely as many baggage as there are nominees, Fary says he is hoping to get one to “Barbie” director Greta Gerwig who did not obtain a Greatest Director nomination for the highest-grossing movie of the yr.

“Usually there’s one nominee every year who would not settle for for no matter purpose,” he says. “If there’s one obtainable, I’ll be sure Greta will get one.”

Although the All people Wins bag has an eye-popping most worth, there’s solely roughly $10,000 price of products contained within the bag itself. That worth counts as taxable revenue, in line with the IRS.

All the things else, comparable to invites to go on luxurious holidays, will solely incur a tax penalty if the recipients redeem them. For instance, if they do not take the journey to the ski chalet, the invitation has a worth of $0. In the event that they do determine to go, they’re going to have to pay taxes on the worth of the journey.

“It is normally one or two individuals a yr who make a journey,” Fary says. “It depends upon whether or not or not it really works with their taking pictures schedule and all that type of stuff. A variety of stars need to align.”

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